Baby Girl Sale 0-24mo

Our Bamboo Sleep Bag is made of our signature soft viscose from bamboo fabric with a zip opening to make naps and bedtime safe and easy.

TOG Rating: 1.0

Featuring our 'wildflower' print on our 'ivory' hue. A fun and fancy-free print for your little one's sweet dreams.

Care: Machine wash cold. Tumble dry low.

Made of 94% viscose from bamboo, 6% elastane

Our Bamboo Sleep Bag is made of our signature soft viscose from bamboo fabric with a zip opening to make naps and bedtime safe and easy.

TOG Rating: 1.0

Featuring our 'wildflower' print on our 'ivory' hue. A fun and fancy-free print for your little one's sweet dreams.

Care: Machine wash cold. Tumble dry low.

Made of 94% viscose from bamboo, 6% elastane

Our Bamboo Sleep Bag is made of our signature soft viscose from bamboo fabric with a zip opening to make naps and bedtime safe and easy.

TOG Rating: 1.0

Featuring our 'wildflower' print on our 'ivory' hue. A fun and fancy-free print for your little one's sweet dreams.

Care: Machine wash cold. Tumble dry low.

Made of 94% viscose from bamboo, 6% elastane

Keep your little ones protected from the sun in style in our Sun Hat.

UPF 50+

Featuring our ‘’bloom' hue. Add a warm look to your wardrobe with this sweet look.

Care: Machine wash cold on delicate. Hang to dry.

Made of 80% recycled polyester, 20% elastan

Pink Blooms Petal Float Dress by Sophie & Lucas

*12M-24M includes bloomers*

This absolutely precious Daisy's Diaper Cover Dress in Lancaster Gate Garden with Palm Beach Pink is the outfit that makes those first months ridiculously adorable! The clever design combines a darling dress with a built-in diaper cover, making changes easier while keeping her looking absolutely precious. 

Our Margot Romper is full of delicate charm, featuring flutter sleeves, a softly gathered empire waist, smocking at the back, and a sweet square neckline with ruffle trim. Designed with comfort in mind, it includes elasticized leg openings and snap closures for easy changes—perfect for your littlest one’s special moments.

Featuring our 'sky sequin bows' applique in our 'natural' hue.

Care: Machine wash cold. Lay flat to dry.

Shell: 100% polyester. Lining: 100% viscose

The Begonia Ingrid collection brings together so many stunning elements of vintage style! With the sweetest, vintage-inspired collar and delicate hand embroidery, it's truly lovely.

• Matching sister set
• Model is wearing 3t
• Easy cold wash and wear
• Unlined

Beautifully hand smocked Anavini Girls Dress

Beautifully hand smocked Anavini Girls Pink and Blue Liberty print Floral Dress

Soft, cozy, and made for Easter snuggles! The Baby Bamboo Romper features a playful bunny and chick print crafted from ultra soft bamboo fabric with added stretch. Designed with thoughtful details parents love, including a two directional zipper for easy changes and a smooth, breathable feel that keeps littles comfortable day and night.

Match with the Kids Long Sleeve PJ Set in Bunny & Chick to complete the look for a love filled spring moment.

She'll look absolutely precious in the Susy Swing Top Set in Dunwoody Daisy with York Yellow Dallas Dot—the charming two-piece that makes getting dressed a breeze! This delightful set showcases a cheerful daisy print paired with classic yellow polka dots, crafted from soft, comfortable fabric that's perfect for Easter celebrations, spring parties and every special occasion. An essential outfit that just screams springtime! 

The Babs Bubble in Brunch Plate Plaid with Worth Avenue White is the Easter outfit you've been dreaming of! This precious bubble features a pastel plaid pattern paired with a crisp white collar that brings timeless Southern charm to every spring celebration. Made with comfortable fabric that moves with your little lady through egg hunts, family brunches and all those special springtime moments you'll treasure forever—this is the piece that makes getting dressed for Easter morning absolutely effortless and oh-so-sweet!

Clover Bunny Dress from The Proper Peony is the perfect choice for Spring. This dress offers a beautiful scalloped collar with rosebuds making it the perfect dress for Easter, Spring, and Summer. The warm and comfortable material will keep your girl cool and stylish.

Give your newborn the gift of versatility with our Twinkle Twinkle 2-in-1 Gown in Worth Avenue White with Palm Beach Pink Bunnies & Chicks, crafted from Pima Cotton for ultimate comfort. This convertible design transforms from a gown for quick daytime diaper changes to a cozy romper that keeps little legs warm.

Our Penny's Play Bubble is perfect for days filled with play! Featuring our classic Belle Meade Bow print with Pier Party Pink, this piece is a wardrobe essential that makes getting dressed easy while keeping her looking absolutely adorable.

Precious charm meets baby comfort in the Rosey Romper in Bridgetown Harbour Hand Block with Winter Park Pink. This girls' romper showcases a beautiful hand block print that brings unique style to her everyday wardrobe, while the soft fabric and easy snaps make dressing a breeze. Whether she's exploring the backyard, attending a playdate, or posing for photos, it's the versatile one-piece that delivers both beauty and practicality.

Our Junie B Bubble showcases the timeless Tradd St. Stripe pattern brightened with playful Pier Party Pink trim, creating a look that's equal parts classic and cheerful. The beloved bubble silhouette offers room to grow while maintaining that perfectly polished appearance parents love. An instant wardrobe favorite that works beautifully for everything from casual mornings to dressy afternoons.

Knit Bloomer Ruby Speckle | Rylee + Cru

This dress is made of jersey fabric with a mixture of regenerative cotton and recycled cotton, in Dark Pink color. It is a model with long sleeves and shoulder ruffle, round neckline, gathered at the waist, back opening with coconut button, and striped pattern.

About Play Up: Play Up is a clothing brand for babies and children from 0 to 14 years old, with entirely Portuguese design and manufacture. We are passionate about everything related to childhood and the process of growing up. Every collection we launch is the product of our greatest commitment. We diligently study the functionality and design of each piece, look for the best materials and personally monitor all stages of production.

Dungarees in soft brushed organic cotton plush with embroidered ruffled detail on the straps. Elasticity in the chest for greater comfort. Fastens with wooden buttons on the straps and poppers between the legs up to 12 months.

Consciously designed, ethically made in Portugal

Dungarees in soft brushed organic cotton plush with embroidered ruffled detail on the straps. Elasticity in the chest for greater comfort. Fastens with wooden buttons on the straps and poppers between the legs up to 12 months.

Consciously designed, ethically made in Portugal

100% Organic Cotton RIB KNIT peplum top || LILAC by Quincy Mae

The Lany Onesie is a sweet heirloom-inspired piece for little ones, crafted in our signature floral print. A delicate lace-adorned collar adds a touch of vintage charm, while soft fabric and easy snap closures along the legs make it as practical as it is precious. Perfect for everyday wear or special moments, this onesie is pure LoveShackFancy magic in baby form.

Made entirely in Barcelona, 1+ in the family combines beautiful textures and the softest fabrics. Functional and simple designs – with endless possibilities to mix and match – creates the perfect wardrobe for your newborn to 3 year old.

48% co 48% ac 4% ea

Made in Spain

Made entirely in Barcelona, 1+ in the family combines beautiful textures and the softest fabrics. Functional and simple designs – with endless possibilities to mix and match – creates the perfect wardrobe for your newborn to 3 year old.

Details
knit jumpsuit in Milo blush

soft and cosy with button openings

70% co 20% ac 3% vi 3% pes 2% pa 2% ea

Made in Spain

 Made entirely in Barcelona, 1+ in the family combines beautiful textures and the softest fabrics. Functional and simple designs – with endless possibilities to mix and match – creates the perfect wardrobe for your newborn to 3 year old.

Details
Pairs perfectly back to all items in the Beige colorway.

70% co 20% ac 3% vi 3% pes 2% pa 2% ea

Made in Spain

 Made entirely in Barcelona, 1+ in the family combines beautiful textures and the softest fabrics. Functional and simple designs – with endless possibilities to mix and match – creates the perfect wardrobe for your newborn to 3 year old.

Details
Pairs perfectly back to all items in the Beige colorway.

70% co 20% ac 3% vi 3% pes 2% pa 2% ea

Made in Spain

 Made entirely in Barcelona, 1+ in the family combines beautiful textures and the softest fabrics. Functional and simple designs – with endless possibilities to mix and match – creates the perfect wardrobe for your newborn to 3 year old.

Details
Pairs perfectly back to all items in the Blush colorway.

70% co 20% ac 3% vi 3% pes 2% pa 2% ea

Made in Spain

Made entirely in Barcelona, 1+ in the family combines beautiful textures and the softest fabrics. Functional and simple designs – with endless possibilities to mix and match – creates the perfect wardrobe for your newborn to 3 year old.

Details
Adrian Blush Dot Jumper w. Feet. Matching "Carlota" pom hat sold separately.

soft and cosy with button openings

70% co 20% ac 3% vi 3% pes 2% pa 2% ea

Made in Spain

Made entirely in Barcelona, 1+ in the family combines beautiful textures and the softest fabrics. Functional and simple designs – with endless possibilities to mix and match – creates the perfect wardrobe for your newborn to 3 year old.

Details
knit jumpsuit in Mael

soft and cosy with button openings

70% co 20% ac 3% vi 3% pes 2% pa 2% ea

Made in Spain

Prairie Blouse Navy Check matches Wide Leg Pant Navy Check by Rylee + Cru

Made from luxurious Peruvian cotton. Adorable bloomer style pant for baby. Pairs back to the Rocking Horse sweater.

Made from luxurious Peruvian cotton. Adorable bloomer style pant for baby. Pairs back to the Rocking Horse sweater.

Blue Seersucker Bubbly Shorts made by Sal and Pimenta.

Delicate hand embroidered sailboat set.

Fall in love with our Pink Chicken Constance Sweater! This cream-colored sweater is adorned with charming red hearts, making it perfect for any little girl. Stay stylish and cozy with this playful addition to your wardrobe!